Tag Archive

USP 101: Thought Provoking Questions

Published on August 16, 2012 By Rae-Ann Ruszkowski

To create your USP [Unique Selling Proposition] or YSP [You-nique or your ‘Y’ (why) Selling Proposition], requires much introspection, and one that most don’t want to take the time to do. When you are confident and in touch with your strengths and skills, you already own your USP. For the rest of us that requires some […]

Rethink Your Commodity Mindset

Published on August 15, 2012 By Rae-Ann Ruszkowski

Sadly most people fall into the area of selling themselves as a commodity, and consider it a fact of live. I’m hear to tell you that if you play a different game, you will have different results. You will increase your worth and what you are paid. First, let me define a term I use […]

The #1 Way to Improve the Value of Your Networking

Published on August 13, 2012 By Rae-Ann Ruszkowski

If you only had time for 1 extracurricular activity as a business owner or professional, what activity would you chose? You might be surprised at the real answer. Business Referral Networking? Activity / Interest based networking (such as Toastmasters)? Gender specific networking? Professional organization networking? None of those actually. (except perhaps Toastmasters which runs a close […]