Branding

Personal Branding Lessons: Are you a Dog in the Pound?

Posted by on December 4, 2013 at 5:59 pm

This evening I saw an America Strong segment on ABC News Tonite, which featured photographer Shannon Johnstone and her quest to save abandoned dogs at the pound. There are 2 important Personal Branding lessons here, the power of your body language and expression (environment) on ‘being picked’; the power of volunteering.   Expression and Body […]

Are You a Rembrandt, Picasso, or a Stick Figure?

Posted by on April 7, 2013 at 9:13 pm

The other day, while wallowing about looking for a non-typical Mother of the Bride dress and not being in the desired shape for said dress and corresponding event, I talked badly about every aspect of myself. Yes, I sadly wallowed when I know better. After tolerating my rant,  a very dear & close ‘friend’ said, […]

Turn Accomplishments into Money Stories

Posted by on January 8, 2013 at 4:44 am

Your accomplishments, successes, triumphs, feats, coups, and even failures can be, and most often should be, collected in your Money Story repertoire. As speakers, and business owners successful on Social Media, we know the value and power of a story to foster a connection, grow credibility, and make a point. Stories help craft and represent […]

LinkedIn: The Power of Skills and Expertise

Posted by on September 11, 2012 at 11:13 am

Dear Rae-Ann:  Is there 1 thing I can do in LinkedIn now, that will take less than 15 minutes of my time, that can increase my being found in the search results? There sure is!  And you don’t have to know a lot to implement it either. It’s the Skills and Expertise area. Here’s a […]

Personal Branding Challenge

Posted by on August 16, 2012 at 7:19 am

The terms brand and branding are over used and watered down at times, but the concept of personal branding at the core, and understanding it, is important.  Many of us have been unconsciously telegraphing our personal brands without much awareness. Why not start branding yourself properly and own your brand to build the career success you’ve dreamt […]

USP 101: Thought Provoking Questions

Posted by on August 16, 2012 at 2:00 am

To create your USP [Unique Selling Proposition] or YSP [You-nique or your ‘Y’ (why) Selling Proposition], requires much introspection, and one that most don’t want to take the time to do. When you are confident and in touch with your strengths and skills, you already own your USP. For the rest of us that requires some […]