About

Your Key to Success

Life’s too short to wake up in the morning with regrets.  Love the people who treat you right, forget the ones who don’t.  Believe that everything happens for a reason.  If you get a chance, take it.  If it changes your life, let it…. Nobody said it would be easy, they just promised it would be worth it…..

I see things differently than those in environments I tend to be in.  I sit back & watch the world unfold before me, and chose not to conform because my creativity & innovative thought would be compromised, though that would make things WAY easier.  My thoughts are not perfectly formulated, though I try to connect with the receiver of those thoughts.  I am intercepting data bits at every moment – a pattern someone follows before they make a purchase, or a click that finally happens after seemingly a hundred emails.  Words chosen by someone to describe their interaction, their opinion, their face, have just the same impact on my intuition as how they said or behaved the week before, or in a different situation.  I am aware of the world around me.

I watch what companies do, and listen to what they are saying.  I see the incongruence as many do, and  have to make the call.  To be profitable in this century:

  •  you must value the people that work for you, allow them to come up with innovative ideas, and treat them with respect, they will go to the ends of the earth for you. These people are direct lines to your products and services, and connect them with your customers. Just because an employee does not have a degree, doesn’t mean they don’t have valueable insight. Listen to them.  Make your employees your biggest evangelists. Get past cultural, racial, and gender differences, everyone has something to offer.
  •  If you value your customers and web site visitors, they will reward you with loyalty, word of mouth, and trackable behavior. People want to know they aren’t going to get screwed and taken advantage of – they want the best price for the product (they don’t necessarily want cheap). Most want a quality product or service, don’t want to talk to a machine, and want to know they are valued.
  • all comes down to how you treat people. how you include, and exclude. what you offer, what you don’t. what you say, and what you do.

Being involved with 6 Sigma and process improvement, I’ve seen management & leaders want to define the world as they see themselves, without realizing they are but a minority.  Yes, someone has to lead, and someone has to make decisions, but the people doing the work aren’t as dumb as they may appear. Group consensus is difficult. Projects and results occur with active involvement.

It is my intent to examine and probe the latest topics, and put my 2 cents into the mix because there’s always another way to look at things.  There are plenty of experts, statisticians, theorists, and well meaning people out there doing the same thing.   When you get right down to it, to have a successful business, it’s all about treating your employees and customers properly, and creating that give & take cycle that can be depended on to grow your small business.  Small business can change this economy.  Freelancers and Solo-prenuers can change this economy. I did not say corporation, because corporations have gotten too big & power hungry & greedy….it’s the era of the small business.  They are nimble, flexible, innovative,  and willing to try new things.  They don’t penalize themselves or employees for taking a chance.

I speak, consult, train, on silver bullets – ways to implement change and growth using the tools already in play.  To become more engaged with the customer, to create an unparalled customer experience, to create extraordinary results – personally and professionally, online and off – now you are talking lasting success.  No need to chase the latest and greatest.  There’s a time and a place for that.

I value diversity, and expect the same treatment back.  Feel free to comment and engage.

I hope you enjoy….stay tuned.

Disclaimer:  I may at times recommend products, services and free agents that I have worked with or used, because I truly believe that we should all help & promote each other.  I will never back someone or something or promote such, that I have not  tried or used.  Some products or services may offer an affiliate fee, and as such I will never turn away a fee.  Sorry – but a girl has to eat, and has to buy books & look good!  I will never recommend a product or service solely because there is a commission, or recommend something without trying it.

All opinions are my own.  All advice is my own. Engage in anything at your own risk.

All the best to you!

Rae-Ann Ruszkowski

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